Our vision is to create an agricultural ecosystem supported by the community that connects our farmers with our consumers. We will provide our consumers with healthy, affordable, locally sourced, naturally grown, sustainable food without the use of synthetic fertilizers and harmful pesticides and, most importantly, give our farmers greater value for their products.
Prime Sabji and Fruits are focused on building communities— Local Farmers & Farmers Co-operatives, Conscious Consumer Communities, and finally connecting everyone to their food. With the founders ‘ experience of building large conscious communities, we want to leverage the community’s power to bring the model of “Community Supported Agriculture” to help both consumers and farmers benefit. Our technology platform enables supply and distribution to be optimized and increased. To make agriculture sustainable, farmers are also equipped with information, knowledge and technology.
The consumer signs up with Prime Sabji and Fruits to support and make a long-term commitment to a farmer / farmer community who, in turn, agrees to grow food for the consumer using natural methods of farming. The farmer benefits from getting a better price than what a middleman or a government yard would receive. By obtaining better quality food than a supermarket, the consumer benefits. Both the farmer and the consumer are isolated from fluctuations in market prices.